Year
2026
Client
YELLO
Category
Fashion Film
Product Duration
56 Second
A poetic fashion film where fabric, movement, and landscape become part of one visual experience. The collection is presented through atmosphere and feeling rather than conventional product explanation.
YELLO creates sustainable abayas using innovative materials derived from sources including banana peels and wood. The film needed to express this connection to nature while maintaining a premium, modern fashion identity.
Ajloun’s forest became part of the collection’s visual language. Natural light, organic textures, fabric movement, silhouettes, and a soft whispered voice-over connected the garments’ natural origins with contemporary modest fashion.
The film was captured in Ajloun using the Blackmagic PYXIS 12K, with a focus on fabric, movement, silhouettes, and atmosphere. Editing and color grading were completed in DaVinci Resolve.
