Year
2026
Client
Pure & Found
Category
Fragrance Launch Film
Product Duration
56 seconds
A dreamlike journey through an old Amman house, connecting three fragrances—Seen Once, Never Replaced, and Felt Forever—with three moments that remain after they have passed.
The film moves between coffee prepared alone, an evening shared with others, and a quiet balcony surrounded by trees, sky, movement, and memory
PRÉLUDES introduces fragrance as part of an experience rather than a product placed outside it. The film needed to communicate the collection’s central idea—being present and becoming caught in a moment— without becoming a conventional perfume advertisement.
The film was shaped around nostalgia, intimacy, and the feeling of moving through a dream. A Kodak 16mm-inspired texture, a native 4:3 frame, liminal sound, patient observations, handheld fragments, and VHS memories gave each fragrance its own emotional space
Seen Once lives in the kitchen through coffee and solitude. Never Replaced appears through a night shared with friends. Felt Forever exists across the balcony and backyard through tea, vanilla cake, trees, birds, shadows, and quiet movement.
The story begins with the strongest memory: the balcony and backyard of Felt Forever. It then moves backward into the kitchen for Seen Once, enters the night gathering of Never Replaced, and finally returns to the balcony for the product reveal. The final film remains in its original 4:3 format because every composition was designed and captured for that frame.
