Year
2026
Client
Pure & Found
Category
Fragrance Campaign
Product Duration
30 films
Thirty short films, each built as its own visual expression of scent.
The campaign moved between different colors, characters, textures, and moments—creating a distinct world for every fragrance while keeping the collection connected through one visual language.
ure & Found introduced a new product line centered on presence: being inside the moment and allowing a scent to become part of how that moment is remembered.
The challenge was to represent this feeling visually across five fragrance families without relying on conventional perfume imagery.
The campaign translated five fragrance families—Oriental, Fresh, Powdery, Woody, and Floral—into individual combinations of color, styling, character, movement, and mood.
Masculine, feminine, and unisex expressions moved between casual and formal worlds, allowing every fragrance to feel different while remaining part of the same campaign.
Thirty different setups were developed and produced inside one controlled studio.
Across an eleven-hour production, more than sixty people moved through the space as the set continuously transformed—changing colors, lighting, styling, props, and visual direction to create a new reality for every film.
