Year
2025
Client
Al Ahli Club
Category
Event Campaign · Commercial
Product Duration
33 seconds
Three short films—Supermarket CTA, Friday Rush, and Barbershop—each creating a different path toward the same invitation: the Charity Garage Sale was approaching, and the audience needed to be there.
The campaign needed to build awareness, excitement, and attendance around the event. Instead of producing a standard announcement, the message was placed inside recognizable everyday situations.
Familiar environments, character-led moments, playful storytelling, and energetic pacing made the event feel present before it began. Each film had its own setting while maintaining one connected campaign language.
The campaign was developed as three individual concepts rather than one repeated advertisement. A compact production approach allowed every film to establish its own setting and rhythm while maintaining consistency across the campaign.
